Here are several products and services of third parties that we recommend to assist you with your business.

Affiliate Disclosure: Note that many of these links are affiliate links, and we may be compensated if you purchase through our affiliate link. But we only recommend the best resources, even though we may be compensated if you purchase from some of them.
Note that these third parties are not endorsing Innoventum’s products in any way.

These links are listed in the same order as we listed them in our Business 2.0 Insider’s Guide. Make sure you obtain your own copy of this fantastic resource if you do not already have it. Note that some of the links below are listed in multiple chapters, just as they were listed in the Business 2.0 Insider’s Guide.

CHAPTER 1 – BUSINESS PLANNING & CONCEPT TESTING

Business Plans
Business Plan Software (Palo Alto) – Business Plan Software and Free Sample Plans

Testing the Potential of a Market
Google Adwords – Internet Search Engine Advertising
Microsoft Adcenter – Internet Search Engine Advertising
Yahoo – Search Engine Advertising

Internet Domains
GoDaddy – Domain Registration, E-Mail, Hosting & Servers
Network Solutions – Domain Registration, Web Hosting, E-Mail, Websites, Online Stores, Online Marketing, and Web Site Security

Researching the Competition
Alexa – Search Engine Advertising
Quantcast – Internet Rating Service
Affiliate Elite – Affiliate Marketing Software

Key Word Tools
Wordtracker – Key Word Identification Tool
Good Keywords – Internet Keyword Research and Management
Google Key Word –Keyword Tool

Other Resources for Entrepreneurs
U.S. Small Business Administration – Small Business Programs and Services Resource
Startup Nation – Small Business Advice and Resources
Entrepreneur Magazine –Startup Guides, Business Software and Audio Books

CHAPTER 2 – LEGAL ENTITY FORMATION AND LICENSES

Secretary of State Index
Estimated Taxes Index
Sales Tax Index
Free Training on Choosing an Entity

Entity formation / Legal Forms
American Incorporators, Ltd –Form and Incorporate a Business Online
Legal Zoom – Documents to assist with company formation
Socrates Media LLC – Legal and Contractor Forms, Legal Software, Human Resources Forms and Business Plans

Internal Revenue Service – Obtain an Employer Identification Number

CHAPTER 3 – UNDERSTAND THE NUMBERS GAME

Funding Resources
Free Training on Funding
U.S. Small Business Administration – Small business loan programs
Bankrate.com – Mortgage calculators

Accounting Systems
Free Training on Setting Up An Accounting System
Quickbooks – Accounting and Business Software

Credit Reports and Scores
Equifax – Credit Report, Credit Score and Credit Bureau Services
myFICO.com – Get your FICO score, Credit Reporting and Repair Services
Experian – Credit Report , Credit Score and Credit Bureau Services
TransUnion – Credit Report, Credit Score and Credit Bureau Services

Credit Card Processing
PayPal – Online Payment Service, Credit Card Processing
1ShoppingCart – Shopping Cart Software, Credit Card Processing Software, Autoresponders, Merchant Accounts, Online Contact Database and Newsletter Program, Ad Tracker, Surveys and Questionnaires

CHAPTER 4 – ESTABLISH THE OPERATING INFRASTRUCTURE

Virtual Phone Systems and Voice Over IP
Free Training on Setting up a Virtual Phone System
Ring Central – Virtual Telephone and Fax Software
Davinci Virtual – Complete Virtual Office Solutions, including office space and receptionist services
Skype – Business and WiFi Telephones, Web Cam, Headsets and Accessories

Web Site Training
Free Training on Setting up a Web Site

Web Site Hosting and Templates
1&1 Internet, Inc. – Internet Web Hosting and Domains
Microsoft Corporation – Software Products
GoDaddy – Domain Registration, E-Mail, Hosting & Servers
Server Intellect – Web Hosting, Virtual and Dedicated Servers for Websites/Emails, Domain Name Registration
DT Templates – Website, Web, Flash and Word Templates
Template Monster – Web, Flash and Website Templates

Multi-Media Conferencing
FreeConference.com – Toll Free Conferences, Scheduled Conferences and Conferences on Demand for
Businesses, Organizations and Individuals
WebEx – Online Meeting Services, Remote PC Control, and Web and Video Conferencing
Microsoft Live Meeting – Online Interactive Live Office Meetings Software
GoTo Meeting – Web Conferencing, Online and Net Meetings and Online Training
Glance – Desktop Sharing, Web Demos, Webinars, and Online Meetings

CHAPTER 5 – PICK THE RIGHT PEOPLE TO DO THE WORK

Find Contractors
Elance – Outsourcing to Freelance Individuals
Craig’s List – Classified and Job Posting Advertisements

Outsource Abroad
Tasks Everyday – Full Service Offshore Outsourcing Solutions Provider
Brickwork India – Full Service Offshore Outsourcing Solutions Provider for Research, Consulting and
Executive Assistant Support
YourManInIndia – Concierge Service and Resource in India for Projects and Needs Fulfillment.

Find And Research Employees
Monster – Career, Job and Resume Posting Resource
Intelius – Background Check, Reverse Phone and Cell Phone Lookup, People and E-Mail Search, Identity
Protection, Criminal & Sex Offender Look Up, and Employee and Tenant Screening
Facebook – Social community you should check to see if your potential hire has a profile
MySpace – Social community you should check to see if your potential hire has a profile

Payroll and Employer Tax Processing Companies
PayChex – Payroll Tax Services, Human Resources, 401(k) and Benefit Administration
Automatic Data Processing, Inc. – Payroll Services for Human Resources Management and Benefit
Administration

Employment Agreements
Legal Zoom – Various legal documents by category (employee agreements, etc.)
Socrates Media LLC – Legal and Contractor Forms, Legal Software, Human Resources Forms and Business Plans

Recommended Reading on Hiring People to Do the Work
4 Hour Work Week by Timothy Ferriss

CHAPTER 6 – REVENUE GENERATION: SALES & MARKETING 101

Accepting Credit Cards On Your Web Site
PayPal – Online Payment Service, Credit Card Processing
1ShoppingCart – Shopping Cart Software, Credit Card Processing Software, Autoresponders, Merchant Accounts, Online Contact Database and Newsletter Program, Ad Tracker, Surveys and Questionnaires and More

Selling From Third Party Web Sites
Google Products –List Products for Sell
Amazon.com – Online Shopping Marketplace
eBay – Online Marketplace
Clickbank – Digital Products Retailer, Affiliates Program to Sell Online
Commission Junction – Online Advertising Channel of Affiliate Marketing and Managed Searches

Social Marketing Tools
TubeMogul.com – Online Video Distribution and Analytics
Traffic Geyser – Online Search Engine Profit Generator
Ezine Articles – Online Submission of Articles for Mass Distribution

Search Engine Optimization Tools
Yahoo Site Explorer – Search all Web Pages Indexed by Yahoo Search
Google ToolBar (with BackLink Checker) – Online Toolbar to Customize for Navigating the Internet

Paid Advertising
Google Adwords – Internet Search Engine Advertising, plus TV, Radio, Newspaper & Magazine Paid Advertising
Microsoft Adcenter – Internet Search Engine Advertising
Yahoo – Search Engine Advertising

Press Release Distribution
PRWeb – Press Release Newswire

CHAPTER 7 – IMAGE WITH IMPACT: BRANDING 101

Business Card Creation Training
Free Training on Creating Free Business Cards

Printing Sources
VistaPrint – Printing Services for Business Cards, Marketing Materials, Invitations and Announcements, Products and Accessories and More
Printing For Less – Printing Services for Brochures, Cards, Newsletters, Stationery, Catalogs, Folders, Postcards, etc.

Logo / Corporate Identity Creation
LogoWorks – Logo, Stationery and Website Design, Brochures, Business Cards and Promotional Products
Logo Design – Business Logo Design
Logo Jeez – Logo, Stationery and Website Design, Brochures, Catalog, Labels and Business Cards

Templates
Microsoft Office Online – Software Products
Dream Templates – Website, Web, Flash and Word Templates

Name Availability / Trademarks
U.S. Patent and Trademark Office – Intellectual Property Filings and Search Engine of Patents, Trademarks and
Copyrights
Legal Zoom – Trademark filing services

CHAPTER 8 – NAVIGATE THE WEB

Search Engines for Performing Research
Google – Search Engine
MSN – Search Engine
Yahoo – Search Engine

Yellow Pages
Switchboard – people search, phone search, maps and directions, area and zip codes
Yellow Pages – people search, phone search, business search, maps and directions, area and zip codes

Free Personal Information Management and Productivity
Google Products – List of various free personal information and productivity products

Internet File Storage
Box.net – Online storage, sharing and access for business needs
Xdrive – protect photos, music, videos and files

Access Your PC Remotely
GoToMyPC – secure PC remote access software

Maps / Directions
Google Maps – maps and directions
Yahoo Maps – maps and directions
Google Earth – view satellite imagery, maps, terrain, 3D buildings and explore galaxies

Language Translators
Babel Fish – online language translator
Google Language Tools – online language translator

CHAPTER 9 – TIME MANAGEMENT

Bestselling Books (For a Good Reason) on Time Management / Entrepreneurship
4 Hour Work Week by Timothy Ferriss
The 80/20 Principle: The Secret to Success by Achieving More with Less by Richard Koch
Living the 80/20 Way: Work Less, Worry Less, Succeed More, Enjoy More by Richard Koch
Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
The 7 Habits of Highly Effective People by Steven R. Covey
Getting Things Done: The Art of Stress-Free Productivity by David Allen

MISCELLANEOUS

Computer Hardware and Software
PC Mall – Desktops, Notebooks and Laptop Computers, Printers, iPods, Electronics/TVs and Software/Hardware